How does one artist create over 400 unique NFTs in a year and sell-out almost all of them, while also doing marketing, community talks, airdrops, and giveaways on Twitter? How does he manage to upload to three different Genesis Society Instagram accounts, design his own website, clothing line AND create signed 1/1 physical prints? It sounds crazy, right? We conducted an exclusive interview with Daniel, the mad creator of Genesis Society, and discovered some fascinating insights about the project.
Genesis Society was first minted in April of last year on the Crypto.com marketplace as an ORIGINALS collection. Since then, it has expanded to a few new projects, including REBELS, FRIENDS, and LIMITED, each different from the other in terms of style and approach. At the end of 2022, Daniel also started his clothing line and physical prints. Through the Genesis Society project, Daniel has also donated to charity and had a cryptocurrency reward system, NFT airdrops, and giveaways for supporters. Today, Daniel is still minting his collections and working on new ideas that are different from anything else on the NFT market.
What exactly is Genesis Society?
Daniel: I have been in the crypto space for a few years and noticed that pictures were making their way onto the blockchain. I first became interested as a trader and had some success. Since I also work as a social media manager and do graphic design for clients, I decided to create my own collection to try it out. That’s how ORIGINALS was born last year. With the rise of PFP collections, my idea was to create something new and different, which is why it’s called “Originals” in the first place. Every NFT in the collection is made from scratch, and none of them have any similarity or share the same attributes or design approach. Some are dark and creepy, while others are happy and colorful – it all depends on my mood while creating the NFT.
Main thing for me was to keep my art the lowest possible price, so I’m probably the cheapest in terms of pricing on whole Crypto.com, starting from 1$ per NFT. I do that kind of pricing because I really, and I do mean really, don’t care about the profits. NFTs are my output for the day, to express energy I have and emotions that build up inside me.
How did you come up with your specific style?
Daniel: My main hobby for decades has been making music. Since I’m the only one doing it all, I also did my graphic design and everything about the art myself. Since I make kind of weird music, my choice of album art style was also weird, and most people told me they liked it. That’s how the idea for Genesis Society started – to turn my album art designs into a collection on the blockchain. I like colorful street-style art and abstract cartoon stuff.
Most of my style is based on two colors: Ferrari red and lime green. They’re in almost all of my mints, sometimes in the background, sometimes taking the whole scene as the main subject. I like playing with different ideas and mixing them up. The LIMITED collection is mostly about that kind of freedom of choice. There, I mix video with collectible cards that have cartoons on them. But the video has nothing to do with the card; it’s most of the time a completely different topic. I find that interesting.
How has your style evolved during 2022/2023?
Daniel: I challenged myself to do many things since my first collection as an NFT artist. I created original 1/1 art, PFP pictures, 3D designs, video NFTs… mostly anything that came up in my mind that could be an idea – I did it. My FRIENDS collection was my first attempt using Visual Studio Code and Photoshop to generate art. It’s a PFP collection, but not like what other artists are doing, with monkeys, bears and stuff.
FRIENDS has a zombie hand holding an eye that has a face inside it. Around 100 different eyes and colors, text messages, tattoos, and rings for the hand were created… I don’t even remember, to be honest, how many different traits were designed. I just worked and worked on it until I was happy with it. When I start the creation process, I usually don’t stop for hours until I’m happy with what I made. Of course, if I have free time to do that kind of creative run.
What is your latest collection?
Daniel: My latest one is REBELS, and it took a good 4-5 months to make. That one is more of a regular profile picture style of NFT but with a twist: it has 11 different bodies, and each body has 50 different faces, 100 different backgrounds, colors, traits, and names. The whole project on my computer takes up around 12 gigabytes, with 996 files in 63 folders. It took a looong time to generate. After I make the final picture, I edit it into a video with a VHS effect emulator and glitched transitions. The end file is an MP4 with a looped 3-second animation that you need to look closely to see.
REBELS was listed on several marketing sites, and I’m very pleased with how buyers reacted to it. As far as rewards go, the top holder with the most REBELS in their wallet will receive a merch package and a special NFT. I have also done cryptocurrency giveaways every month from profits, made charitable donations to a dog shelter, and provided airdrops and custom NFTs. In total I gifted over 50 NFTs in the last year.
Do you have any plans for the future?
Daniel: Of course! My next collection is almost done, even though it still has no name or idea, but the art is there. I mixed real-life photography with cartoons and funny messages. It’s all about making people laugh with my art, to be honest. That’s my main goal. I want people to buy because they like it, not only for the purpose of flipping or profit in my designs.
I have some amazing people in my community: crazylocomerk, BugzieBugzino, Blue The Pitbull – to name them, who have been with me for a year now, owning almost every NFT I ever minted. They buy it because of the art. It reminds them of something, just like it reminds me of my past memories, TV shows, skateboarding, the first weed I smoked, the first time I fell in love, and the first real crisis I had in life. That’s my plan for the future – to create stuff that reminds you of a moment in your life that you can’t erase or forget. Art needs to have meaning.
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