The sneakers, called the B33, are part of Dior’s Men’s Fall 2023 collection and were designed by Dior Menswear artistic director Kim Jones, the company said in a Friday tweet.
This means that each pair of sneakers will have a unique digital counterpart, ensuring their authenticity and providing an additional layer of security for buyers.
The B33 sneakers will be released in a limited run of only 470 pairs, with each pair priced at $1,350.
In addition to the NFTs, six more styles of the B33 sneakers will be released, featuring an NFC chip placed under the sole of the right foot.
Read More: Luxury Fashion House Dior Embraces Ethereum for New Line of Men’s Sneakers
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