.SWOOSH And EA SPORTS
EA and Nike have recently revealed a collaborative venture that will integrate handpicked virtual assets from Nike’s Web3 marketplace platform, .SWOOSH, into upcoming EA Sports titles. While no specific games have been mentioned, details regarding the partnership and the nature of the inclusions are limited. However, the offerings are expected to encompass virtual footwear and apparel, aligning with Nike’s earlier intentions to extend the usage of its virtual apparel to video games and other immersive experiences.
Nike has announced that it plans to provide further information on the integration of .SWOOSH NFTs into upcoming EA Sports titles “in the coming months.”
Ron Faris, general manager of Nike Virtual Studios commented on this venture: “Nike and EA SPORTS share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them. This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base.”
.SWOOSH – A New Community Experience
.SWOOSH is Nike’s online marketplace built on the web3 technology, enabling the trade of virtual apparel and footwear. As a recently established platform, .SWOOSH is still in its early stages, primarily focusing on its digital footwear collection, with extensive plans for future enhancements and expanded functionality.
Furthermore, members of .SWOOSH have the opportunity to curate and develop their own collections, while also earning royalties from the sales generated. This unique utility empowers the .SWOOSH community to actively engage and contribute to the brand’s future direction. .SWOOSH platform is still in a closed beta, but you can still register to become a member at welcome.swoosh.nike
